(863) 967-4367
624 Magnolia Ave | Auburndale, FL 33823
24 Hour Road Service | Mon. - Fri. 8am to 5pm | Sat. 8am to 1pm | Sun. Closed
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Shop for MICHELIN® tires with Us

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Why buy MICHELIN®?

Shop for MICHELIN tires at George's Tire & Automotive Center

The MICHELIN® Difference

More science inside. More performance on the road.
More value per mile.
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No one makes tires like MICHELIN®. That’s because MICHELIN® recognizes that you need it all from your tires — safety, a comfortable ride, fuel efficiency, grip and control, toughness, and more. Safe, everyday driving demands it. Many of those performances naturally compete, and increasing one tends to decrease another. That’s not acceptable at MICHELIN®.

It’s why we put more science into our tires, minimizing the trade-offs and maximizing performance. So you can get the signature performance you want most without giving up the others in the process. That’s MICHELIN® Total Performance™. And it’s why you’ll see the same technology that helps us win the most grueling endurance races make its way into our street tires.

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The Michelin® Promise PLan™

Your satisfaction. MICHELIN®'s Promise.

We want you to be 100% satisfied with your MICHELIN® passenger or light truck replacement tires so they are backed by the MICHELIN® Promise Plan™.

  • 30-Day Satisfaction Guarantee¹
  • 3-Year Flat Tire Changing Assistance²
  • Limited Mileage Warranty³
Learn more about the MICHELIN® Promise Plan™

1. Certain conditions and limitations apply. See the MICHELIN® Owner's Manual for complete description and details.
2. Original Equipment tires are excluded.
3. Excludes DOT–approved competition tires (e.g., MICHELIN® Pilot® Sport Cup tires). Mileage warranties vary by tire line. See your tire retailer or click here for more details on specific mileage warranties, including those for split fitments.

Meet our featured tire models

MICHELIN®
Defender® LTX M/S

Stronger. Longer.¹

Get the proven tread design of the best-selling MICHELIN® LTX® M/S2 with EverTread™ compound to provide durable treadlife, no matter the season.

Key Benefits:

  • Improved treadlife in severe conditions.
  • Excellent wet and snow traction.
  • Quiet, comfortable ride.
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¹ Based on resistance to gravel and severe wear testing compared to the MICHELIN® LTX® M/S2.

MICHELIN®
Premier® LTX

Safe When New.
Safe When Worn.¹

Even when half-worn, the MICHELIN® Premier® LTX® tire still stops shorter on wet roads than leading competitors’ brand-new tires.²

Key Benefits:

  • Short stopping.
  • Hydroplaning resistance.
  • Excellent wet grip.
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¹ Safe refers to wet braking, wet handling and hydroplaning resistance when tires are new and worn to 5/32".

² All tires eventually wear out and should be replaced. Half-worn Premier® tires are safe because of EverGrip™ Technology, which combines an evolving tread design with a high-traction compound for enhanced stopping capabilities. Based on internal wet braking tests from 50 MPH vs. Goodyear® Assurance® CS TripleTred™ All-Season and Continental CrossContact™ LX20 tires in size 255/55R18 109H; using the MICHELIN® Premier® LTX® tire in size 255/55R18 109H buffed to 5/32" of tread. Actual on-road results may vary.

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George's Tire & Automotive Center in Auburndale, FL

For customers in and around Auburndale, Winter Haven, and Lakeland, FL, choosing a shop for auto repairs is a no-brainer.  Since we opened in 1985, George's Tire & Automotive Center has performed high quality auto repairs. We are in fact one of the areas largest established tire dealers, with an impressive selection of passenger and light truck tires, and specialty tires from great brands. We can outfit your ATV, air craft, trailer, or commercial vehicle. Rely on our 24 hour roadside assistance to get you back on the road no matter the time of day. When your car needs service, from routine to complex, call us. You'll get the best service around.

Contact Us

Phone: (863) 967-4367
Fax: (863) 965-2518
Address: 624 Magnolia Ave
Auburndale, FL 33823
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