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For customers in and around Auburndale, Winter Haven, and Lakeland, FL, choosing a shop for auto repairs is a no-brainer. Since we opened in 1985, George's Tire & Automotive Center has performed high quality auto repairs. We are in fact one of the areas largest established tire dealers, with an impressive selection of passenger and light truck tires, and specialty tires from great brands. We can outfit your ATV, air craft, trailer, or commercial vehicle. Rely on our 24 hour roadside assistance to get you back on the road no matter the time of day. When your car needs service, from routine to complex, call us. You'll get the best service around.